Imaginative, creative, inspiring and fun are the 4 core principles of 4M - the award-winning toy brand, focusing on STEM and creative art & craft products. It is these essential elements of healthy mental development that 4M hope to instill in every precious young mind. With an imaginative mind, children can see the world for what is it and what it might be. With an inspiring mind, they have the courage to explore new horizons and face challenges. With a creative mind, they dream up innovative solutions to overcome life’s obstacles. With a fun mind, they appreciate and savour our world full of wonders, every day.